Software used: Adobe Photoshop, Adobe InDesign, and Adobe Illustrator

While at Richner Communications, my work focused on newspaper ads. These ads weren’t only printed in the paper itself, but on inserts or postcards that came along with the paper.
These ads had ad copy and instructions typically given by a salesperson to the design staff in an email. The salesperson would speak to the client and the design staff to the salesperson.

Typically, an ad could be passed around to different members of staff before it was approved. There are hundreds of ads that I did some work on. Here are a few that I remember doing a great amount of work on.

When looking at these ads, there are important things to remember. These were made with print (CMYK) in mind, they were often asked to be edited by the business owner (client), and these local businesses didn’t have the time to budget to have sleek, modern branding like big corporations do. It was my job to use the copy given along with the business’ vision to make an advertisement that would appeal to the reader among dozens of other advertisements and articles.

Everything made here was made as an employee at Richner Communications. I do not claim ownership of the content, as it truly belongs to the clients themselves.